I’m always late to the technology game. An early adopter I am not. Instagram has proven itself addictive and I visit multiple times a day thumbing through hundreds of pictures in seconds. In the last few years I have been palling around with back of the house types and I’ve noticed an increasing interest in their using IG for inspiration and education. Chefs often hail from desperate backgrounds and aren’t typically known for embracing social media nor for being particularly communicative. Instagram allows them to mainline information on their own terms. Users have the ability to view and add to feeds quickly and photographs are able to communicate a chef’s efforts in fractions of a second which fits into the pace of a busy kitchen.
I asked Mother chef’s Thiemann and Masera to call out their favorite users. See the results below. Images link to their corresponding IG home page. Be sure to follow Sacramento’s practitioners as well (found below the heavy hitters).
New York’s Jonathan Waxman.
The Art of Plating curates submissions from restaurants around the world using the #artofplating tag. Photos are primarily feature elaborate examples of plating.
I am pretty sure Philip Speer is from another planet. I would say his posts are on balance more breathtaking than the curated Art Of Plating feed (where many of his dishes are featured) .
Nopalize is the mouthpiece for San Francisco’s Nopa and Nopalito.
Mattydeathbro aka Matty Matheson is a Canadian chef at Toronto’s Parts and Labour and Oddfellows. He is also a member of the @groupof7chefs who are absolutely tearing up Toronto’s food scene.
Matthew Jennings is the chef at Providence’s (RI) Farmstead Inc.
Joe Beef is a Montreal restaurant featuring the talents of chef’s Chefs David McMillan and Frédéric Morin.
@cookitraw is the account of Alessandro Porcelli whom hosts an annual gathering of the world’s most avant garde chefs. He often posts photographs from his worldly travels.
@chrisbrowntoronto is also a member of Toronto’s @groupof7chefs. His content often mirrors that of @mattydeathbro.
@chefjeremyfox is a Santa Monica chef serving up hyper seasonal fare (and photos).
Local accounts to check out.
*** I co-created Sacramento Foodways while embarking as a partner in a restaurant group. Am I able to write about restaurants fairly while being involved with one professionally? I think so. Could others see this as a glaring conflict of interest? Sure. For my part, I won’t be writing anything critical of any restaurant and the content from other writers are their own. If you have questions or concerns you can become part of the conversation at the bottom of this page.